Experience & Scope
I currently work full-time as the Digital Brand Manager for Whirlpool Brand, America’s #1 Appliance Brand. My previous role at Whirlpool Corporation was managing Digital Search Marketing for their entire portfolio of brands with a primary focus on U.S. and North American business including the trusted brands: Whirlpool, Maytag, KitchenAid, JennAir, Amana, Gladiator and more.
In previous agency roles I have managed e-commerce search engine optimization, search engine marketing and online advertising for MillerCoors family of brands, Kellogg’s, Campbell’s, Case IH, American Heart Association, Autism Speaks, Car and Driver, Road & Track, Lotus/Biscoff, USA Hockey and US Lacrosse.
Given my demanding responsibilities at Whirlpool Corporation, a fortune 500 company and the number one major appliance manufacturer in the world, digital marketing consultation work is not an essential focal point for my current scope. That being said, I relish the opportunity to network with local and national business owners, marketing managers, directors and VPs. I love to learn about current difficulties and opportunities in various markets and if your digital marketing needs are out of my scope I may be able to help direct you to other marketing professionals.
When I do have the honor for consultations, I work with small to mid-size business from Kalamazoo, greater Western Michigan and nationwide to improve their website search engine rankings, conversion rate optimization and overall digital marketing and media campaigns. I have the proven ability to reach return on investment (ROI) and revenue goals by exceeding projections year after year through organic and paid digital marketing efforts.
Search Engine Optimization
Search Engine Marketing
Inbound and Content Marketing
Digital Marketing and Media